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Telephony (SMS / voice)

South African WhatsApp penetration is high enough that WhatsApp-only has been the right scope for Voxa’s first year. SMS and voice become interesting when:

  • You need to reach contacts who don’t use WhatsApp (older demographics, rural, feature phones).
  • You need OTP delivery outside the WhatsApp ecosystem.
  • You want outbound voice prompts for accessibility.

Provider candidates under consideration:

  • Twilio — largest ecosystem, global reach, per-message pricing.
  • Vonage (Nexmo) — strong SA presence, comparable pricing.
  • MessageBird — good developer experience, EU-headquartered.
  • Local aggregators — lower per-message cost for SA-only sends.

No commitment on any of them yet.

Based on the WhatsApp integration pattern, when telephony lands the shape will be:

  • A channels abstraction (today implicitly single-channel WhatsApp).
  • Per-tenant credential storage for each channel (encrypted).
  • New flow-node behaviour per channel — e.g., an SMS message node is capped at 160 chars, no media, no interactive buttons.
  • Campaigns get a channel field; a single campaign belongs to one channel today.
  • If you have a hard SMS requirement, tell us — hello@voxa.software. Customer demand drives roadmap order.
  • If you can route the SMS step externally and use Voxa for the rest of the flow, do that. Voxa’s webhooks and entry-export are already API surfaces you can integrate against.